Well, here's a masterclass in how to market yourself as a novelist - audio, video, live events and a preview available online. In terms of self-promotion, García ticks all the boxes.
I haven't read badbadbad yet, but I will do because it looks very good. There are plenty of mediocre writers out there with excellent marketing strategies. García doesn't appear to be one of them.
Of course, that's just my first impression. I shall report back when I've actually read the book.
Here's the link to the website.
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