Judging by the customer reviews on iBooks and Barnes and Noble, the book appears to be dividing the reading public in a curiously Marmite-like fashion.
Various readers appear to have been fooled into thinking the facts in the book are true (despite the fact that the book is filed under "humour" and the fact that there is a pair of flaming pants in the cover). This isn't necessarily due to a lack of intelligence on the readers' part. Many of the fictional facts in the books are strangely plausible, which is all part of the fun.
Anyone who hasn't read it, I'd advise you to click here.
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